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& nbsp; & nbsp; & nbsp; Nike: quick to respond & nbsp; & nbsp; & nbsp; 18 at noon, Liu Xiang out of the race unexpectedly. In the afternoon, Nike issued an official statement: "Liu Xiang is China's most outstanding track and field athletes from the 2004 Athens Olympics gold medal and broke the world record since then, he has been and will continue to bring a passion for Nike China and supporters around the world. to be able to work closely with Liu Xiang proud. At this time, we understand his feelings, and look forward to his return from injury. "19 am," Sports Weekly "and many other newspapers published a new version of Liu Xiang Nike ad, advertising slogan is "love match, love spell on the dignity of all" ...... even if it breaks your heart " & nbsp;. & nbsp; & nbsp; helpless Liu shoes & nbsp; & nbsp; & nbsp; "should Liu requirements for greater protection of his right foot, Nike heel position right shoe uppers increases the foam's thickness, in order to better lock the ankle. "In the phase Liu Xiangliang week before the 2008 Beijing Olympics, Nike was told reporters that Liu Xiang, designed specifically for research and development hurdles spikes, vamp thickness of less than 2 microns, rely on the support of fine fibers, which is Nike's lightest ever . quality, most rugged sports shoes & nbsp; & nbsp; & nbsp; However, with the August 18, Liu Xiang out of the race, make every effort to design Nike running shoes and apparel have been developed to a great extent the loss of useless & nbsp;. & nbsp; & nbsp; experts say, Nike put the heaviest bet on Liu Xiang body, it is obvious; but Nike has always insisted on playing in the Olympics, "many stars Strategic Multi-project "is still much left to their own room. Reporters noted that before August 18th, although Nike Liu Xiang version of the ad occupies prime-time CCTV broadcast the Olympics, but multiple versions of the Yi version of such ad at the same time turns playing. Also, Nike sponsored the Beijing Olympic Games China 22 Olympic sports teams equipment (Summer Olympic Games altogether 28 large items), including weightlifting, basketball, tennis, fencing, archery and other projects doing well, it has been advanced as Nike earned a lot of popularity & nbsp;. & nbsp; & nbsp; new industry-renowned marketing expert Wang believes that four yea jordan 3 katrina 2018 rs ago, Liu Xiang performance regardless of how Nike can fuss about the "breakthrough" meaning, Asian athletes standing on the Olympic track and field final pitch, it was enough; but now, how to interpret Liu Xiang, is not an easy thing a symbolic figure for Nike sports such as professional firms tend to have a huge impact on Jordan announced his retirement. that year, Nike's stock had tumbled 10% & nbsp;. & nbsp; & nbsp; stay classic case & nbsp; & nbsp; & nbsp; Some experts say Although Liu regret to retire, but Nike, Coca-Cola over the years successful "Xiang marketing" is still regarded as a classic case, it will be talked about later & nbsp;. & nbsp; & nbsp; Liu Xiang Nike The "investment" can be described as steady type. As early as in 2002, when Liu Xiang entered the Nike vision. In 2003, Nike began targeted for Liu Xiang, "service", in terms of their clothing, equipment, and so on are well-attended events arrangements began in June 2004, Nike started to participate in the 2004 Athens Olympic Games, Liu Xiang, marketing and advertising programs. Nike designed in Sina News Liu Xiang, Liu Xiang was once the gold medal, there will be the first time the country people will understand Liu Xiang . election platform & nbsp; & nbsp; & nbsp; Liu Xiang won in Athens, Nike is to increase the intensive cultivation of Liu Xiang in July 2006, Liu Xiang broke the 110 meters hurdles world record of the day. Nike China store clerk put on a commemorative T-shirt sales; in August 2007 after the Osaka World Championships Liu Xiang achievement, "Grand Slam", the same day on the development of Nike designed the "Raymond" T-shirts & nbsp; & nbsp; & nbsp; new industry, said Wang, Liu Xiang Nike commercial value of mining is more like a small fire soup, scientific foresight and unique vision, coupled with plans to market a step forward, so that Liu Xiang's value before the Beijing Olympic Games has been fully released. "Relative to sign Liu Xiang only for one-shot deal for businesses, is a small cost in exchange for a big return." & Nbsp; & nbsp; & nbsp; O'Connell: emergency U-turn & nbsp; & nbsp; & nbsp; "If everything was so easy, every step so comfortable, the results can not exciting it 2008, see China footsteps?." This Liu Xiang's narration made cell phone ring tones, in Aokang Group Brand Director Cheap jordans online air jordan 11 blackout for sale Club Jung's phone has been a long time, may, after August 18, Liu Xiang pulled out of the race four hours, the narration was replaced by music. & nbsp; & nbsp; & nbsp; which for almost all the Olympic marketing activities related Aokang Group and Liu Xiang is undoubtedly a blow, and now, Liu Xiang retire because of injury, is completely contrary to O'Connell's expectations. betting Liu & nbsp; & nbsp; & nbsp; March 2007, Aokang Olympic sponsors to catch the last bus of the Beijing Olympic Games leather sole supplier for the Olympic Games ceremonial shoes, in order to allow the use of Beijing Olympic Games composite logo of interests carried out, in the year May 10, O'Connell started the "Olympic champion dreams of Action", and in particular the commitment to set up public welfare Dream fund to help the Olympic champions to achieve their dream of public service. & nbsp; & nbsp; & nbsp; However, until 22 November 2007 to join Liu Xiang, O'Connell seems to have found the key to marketing. & nbsp; & nbsp; & nbsp; ". In fact, the Olympic Dream Scheme and not much funding," Aokang Group Chairman and CEO Wang Tao has admitted. However, rumors of Liu Xiang's worth is 58 million. & nbsp; & nbsp; & nbsp; Liu Xiang retreat before training, advertising is the last shot O'Connell in this ad, Wang Tao and Liu Xiang photographed together in 2008, and put in CCTV prime time. More importantly, in 2008 O'Connell all marketing activities are launched around Liu Xiang. Liu Xiang to run image made online advertising has been at the Sina Home, Club Jung revealed: unexpected & nbsp; & nbsp; & nbsp; "This time we invested a total of one million." "Liu Xiang out of the race will certainly O'Connell marketing impact." Associate Professor of Communication University of China Advertising School bell with Qian pointed out that because Liu Xiang out of the race, O'Connell quiz activities for Liu Xiang race will not be carried out, it was also Aokang Group, insiders also revealed that, Liu Xiang, the Olympic O'Connell organized group will disband. & nbsp; & nbsp; & nbsp; in O'Connell's plan, for if there was not Liu Xiang won the marketing approach. Previously, Club Jung introducing O'Connell Olympic marketing plan when he said: "If Liu Xiang does not win, O'Connell has in place safeguards to our marketing slogan jordans on sale online is 'the pace did not stop, as well as the hearts of the dream, you're always the champion' . "However, a number of contingency plans and did not Liu Xiang out of the race in the heats on the program. & nbsp; & nbsp; & nbsp; therefore, within five hours after Liu Xiang out of the race, chairman and president of Aokang Group, Wang Tao immediately convene a meeting and announced: "O'Connell will be as planned, Liu invited in his capacity as special ambassador, mentor and start to appreciate in particular the establishment of the 'Top Ten Olympic champion Liu Xiang O'Connell enlightenment coach award'. In addition, in 2009, O'Connell and Liu Xiang will also renew cooperation will continue. " In fact, O'Connell and Liu Xiang had the contract expires in 2009. & nbsp; & nbsp; & nbsp; ". When the athletes were injured out of the race have occurred, enterprise contract in advance when they should be aware of this risk," Bell pointed to modest. & nbsp; & nbsp; & nbsp; Liu betting "blessing in disguise" & nbsp; & nbsp; & nbsp; Liu Xiang Bingtui tournament surprise, but followed by a press conference It can be regarded as a very successful public relations crisis - the adverse impact of injuries to retire successfully converted to carry forward the Olympic spirit of sportsmanship positive role. Similarly, Liu Xiang's sponsors, this may mean, "retire" is not a mere failure; how to expand as fast as the Athletics crisis public relations, became their most critical thing now. & nbsp; & nbsp; & nbsp; in fact, although Liu Xiang out of the race, but did not lose influence in the short term, and from the other side reflects the body of Liu Xiang, the Olympic spirit and sportsmanship, Perhaps this is also a positive for the sponsor is. I think, sponsors and no immediate need to replace Liu Xiang's advertising and promotion, but on the content of advertising should make some adjustments. & nbsp; & nbsp; & nbsp; at this time, Liu Xiang regarded as a tragic figure, out of consideration for the brand image of the positive side, a large area of ??Liu Xiang in the ad should not appear in the picture, especially Liu Xiang Content sprint hurdles, these pictures are not consumers now want to see. In contrast, Liu Xiang has shown sportsmanship and the Olympic spirit, for sponsors who should be the most significant cheap air jordans propaganda points. & nbsp; & nbsp; & nbsp; in fact, there are already a number of Liu Xiang's sponsors began to move, by continuing to support Liu Xiang, the Olympic Games and reached the continued support of sports undertakings in China advertising appeals, or behind by Liu Xiang stories to convey the spirit of sport. & nbsp; & nbsp; & nbsp; of course, from a business point of view, this incident also reflects the principles of several companies in the choice of sports celebrity endorsements process should grasp. & nbsp; & nbsp; & nbsp; First, before selecting athletes, it should be personal circumstances of athletes, team environment, the external environment is very understanding, including the athletes themselves competitive state, in the team relationship as well as information and other competitors; Second, companies betting players can not put all your eggs in one basket, even though Liu Xiang, but also should have other sports stars at this time able to go to the top, and will not complete failure; third, Enterprises in endorsements with athletes should also be increased between the additional terms, for the athletes in the Olympics different manifestations give different fees, in order to reduce the risk of loss of business betting spokesman. & nbsp; & nbsp; & nbsp; Liu Xiang test enterprise risk awareness & nbsp; & nbsp; & nbsp; Wen / Hu Yu & nbsp; & nbsp ; & nbsp; no one sports star is a permanent value. Jordan Nike brilliant achievement, but after Michael Jordan retired, Nike began only hard to find a new leader, and ultimately signed spared no expense to Tiger Woods. & nbsp; & nbsp; & nbsp; no one can do sports stars blow. Just after Nike signed Woods, Woods accidentally enter the competitive state of the first low tide, Nike golf products and therefore controversial. After a painful wait and mutual accommodation, the Woods revive the prestige, Nike has only ushered in the dawn. & nbsp; & nbsp; & nbsp; when sports stars at the zenith, many companies will follow others surrounded them, or even bet on the advocate's body, the result is not only difficult in the homogenization of marketing strategy brand success, but also because of unexpected circumstances spokesperson passive. Whether it is capital investment, or brand image are a sieve. & nbsp; & nbsp; & nbsp; Liu surp jordans on sale mens rises retire so that more companies, especially domestic companies were forced to start learning and spokesperson of "risk-sharing." This includes two levels, the first time can adjust the marketing strategy, and make it match the public psychology of public relations response. Second, carefully consider whether a longer period of time continue to choose the future of Liu Xiang, waiting once again turn his career. & nbsp; & nbsp; & nbsp; the latter's "bet" is obviously greater, not only courage, but also need to have strong financial and scientific observation tracking, marketing strategy to rely on. & nbsp; & nbsp; & nbsp; whether it is Liu Xiang individuals or businesses signed Liu Xiang, in August 2008 experienced the most severe test. Test is wealth, some companies will therefore advocate in the selection and operation of maturity - Foreign market to set a reasonable bottom line, bottom line to set up internal risk awareness.Although has seen it on KITHLAND, it still doesn't prevent you from seeing some small surprises every time you see them. This pair is not going to be the Ronnie Fieg x adidas on the public sale; Consortium Ultra Bost Mid, unfortunately, is limited to relatives and friends. In this set of tours, we clearly see that the Ultra Boost shoes paragraph after the change in the change, including the removal of TPU, replaced by coating adhesive on the upper pressure key parts and inclined side of the three bar Logo strengthening, perforation on the shoe laces, directly in the rules of Primeknit and liquid socks move the TPU heel support sheet metal. The adidas objective is quite clear: in the most simple way, let the people look this pair of shoes is first attracted "goods" version of a shelf, as a result, it is already the author -- as can be imagined, ready to buy. Following the highly demanded Grey colorway of the adidas Yeezy 750 Boost, an upcoming adidas Yeezy 750 Boost ??Black?? colorway has already been confirmed by Kanye West. Advertisment Kanye first broke the news on a New York radio Power 105.1 Breakfast Club, that a ??Black?? version of the Yeezy 750 would hit the market soon, and some are projecting it to drop as early as this Fall/Winter 2015. There has been no word on how Ye and adidas would use the shade of Black onto the sneaker, but here are detailed photos of Retro jordans for sale how exactly the adidas Yeezy 750 Boost ??Black?? colorway will look like. The shoe sports an all-Black suede upper that was originally seen with a White boost sole, but the release version could be a fully ??Blackout?? colorway as seen below. adidas Yeezy 750 Boost Black Release Date Check out the detailed images below and look for the ??Black?? adidas Yeezy 750 Boost to officially release on Saturday, December 19th, 2015. The retail price tag is set at $350 USD. adidas Yeezy 750 Boost Black/Black BB1839 December 19, 2015 $350 RELATED: Sneaker Release Dates UPDATE: One of the biggest releases of 2015 debuts tomorrow, just before Christmas. The adidas Yeezy 750 Boost ??Black?? will be widely available ?C Store Listings listed below. Check out more photos below and look for them at shops like Solebox. For those that are looking to scoop them up now, you can always hit up eBay. Let us know who??s copping in the comments section. UPDATE: Here is an on-feet video review of the ??Black?? adidas Yeezy 750 Boost by TBlake for those that may be debating on whether to scoop them up or not this weekend. adidas Yeezy 750 Boost ??Black?? On-Feet Video Review UPDATE: adidas has confirmed the ??Black?? Yeezy 750 Boost for Saturday, December 19th, and below are the official images and store listings of those that will be carrying the release globally. adidas Yeezy Boost 750 ??Black?? 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UPDATE: Next weekend will be the debut of Kanye West??s ??Black?? adidas Yeezy 750 Boost that has created a lot of buzz these past couple weeks. Today, we get a closer look via YTWW of the highly anticipated release. Let us know what you think in the comments and stay tuned for official images coming next week. UPDATE: Cyhi The Prynce is the latest celebrity to receive the ??Black?? Yeezy 750s and he took a couple of pictures of them below, which even Kanye appeared in. Stay tuned for the official unveiling of the ??Black?? 750s to come soon. UPDATE: Celebrities are starting to release their pairs of the ??Black?? adidas Yeezy 750 Boost, and Travis Scoot was one who has already got a pair from Kanye West. Check out the first look at the official ??Black?? Yeezy 750s below and stay tuned for the official unveiling. UPDATE: Kim K has officially announced that the next adidas Yeezy release will be the adidas Yeezy 750 Boost ??Black?? that will become available on December 19th. Below are a few teaser images of the shoe via Kim K that look exactly like the pairs that Ibn Jasper claimed were fake. 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This time, Reebok released a series of heroic shoes in one breath, and a grand gathering of Super Heroes brought fans excited. The source: Ye-Wa cold tonight in Taipei city is not calm, the world's first Jodran Brand Store will be officially opened tomorrow. Here Jordan Brand shop selling Jordan Brand full range of products, the most popular works bring new sync with the world, the opening day will be on sale at the jade single product including air jordan 1 High Premier, Air Jordan V Oreo Air Jordan, V GS Teal and other popular in tomorrow, in addition to the store display Taiwan is the first Air Jordan White Collection dream, a total of 23 double would be no dream for a rare ghost show, called the absolute shoes shop fans crazy, shop and Exhibition kicked by Chris Paul personally Jordan CP3.VII Bel-Air signature shoe, the shoe is also the fans to store interesting topic. Here Jordan Brand Store on November 30th officially opened today, will go to Taiwan tourism friends must flow Go shopping. Jordan Brand Store address: 33 Wuchang street, Taiwan, Taipei, No. two,Nike design team was inspired by this summer's top sports event will be staged, is committed to exploring those times have immortal sports moments. So they are turning to 1948, break out of the competitive sports legend from the bottom and the plight of the year. Ventile is a fabric that period at Manchester born. It is a kind of natural fabric waterproof windproof performance, initially for the production of waterproof clothing, its anti-pull and anti-fire performance equally impossible to find fault, called the living environment of the holy grail. As a resilient material, Ventile allow reducing the number of upper cloth, and then with the shock due to the use of innovative technologies and more flexible sole, the AF1 series in appearance and dress sense are more lightweight. And with Tyvek material to create the tongue tag printed with 17-18 words, on behalf of the Comme des Garcons' London Dover Street Market in the house number, but also with those who participate in the competition of athletes race number echoes, as to these elite athletes tribute. DSM AF1 total of two colors: classic navy blue and white summer in Japan, with any clothing items perfect match. DSM AF1 will be held in Tokyo's Ginza district, and July 28 Dover Street Market in London, the first release on July 20. In mid-August, the designated shops United States, Europe and Greater China region will also sale DSM AF1. & nbsp;The Air Jordan 12 ??Flu Game?? is another Air Jordan 12 colorway that will be releasing in 2016, along side the Air Jordan 12 ??French Blue?? and other Retro/OG Air Jordan 12 colorways. Advertisment One of the more iconic Air Jordan 12 releases is the ??Flu Game?? edition, which was worn by Michael Jordan during Game 5 of the 1997 NBA Finals against the Utah Jazz. His Airness put up 38-points all while suffering a flu-like symptoms. The Air Jordan 12 ??Flu Game?? was originally released back in 1997, then later retro??d in 2003, followed by another re-release in 2009. However, the 2009 pair didn??t meet ??OG?? standards as they were built with a nubuck upper that included detailing on the heel as a nod to the year and points Michael Jordan scored that day. Now they??re finally set to return as a remastered version for 2016 and will release just like they did when they were OGs. The shoe features a full Black-based upper with Varsity Red accents throughout. Air Jordan 12 Flu Game 2016 Release Date Check out the additional images below and look for the Air Jordan 12 ??Flu Game?? to make its retro debut on May 28th, 2016 at select Jordan Brand retail stores. The retail price tag is set at $190 USD. Air Jordan 12 ??Flu Game?? Black/Varsity Red 130690-002 May 28, 2016 $190 RELATED: Air Jordan Release Dates UPDATE: Check out these exclusive detailed on-feet images of the highly anticipated Air Jordan 12 ??Flu Game?? that retros tomorrow, May 28th. Images courtesy of @LapstoneandHammer. UPDATE: Finish Line will be one of many retailers carrying the Air Jordan 12 ??Flu Game?? release that debuts on May 28th. Check out the latest images below. UPDATE: Get a detailed look at the remastered ??Flu Game?? Air Jordan 12s. UPDATE: More detailed images via @us11hustla of the highly anticipated Air Jordan 12 ??Flu Game?? that retros on May 28th. UPDATE: Check out the latest beauty shots of the Air Jordan 12 Retro ??Flu Game?? below. UPDATE: Here is a detailed look at the remastered 2016 Air Jordan 12 ??Flu Game?? that will be debuting on May 28th. UPDATE: We now have a first look at the men??s Air Jordan 12 Retro ??Flu Game?? release that is set to debut on May 28th. Stay tuned for detailed images coming soon. UPDATE: Here is a first look in kids sizes via @realchickenwop of the ??Flu Game?? Air Jordan 12, along side two other upcoming Air Jordan 12 releases for 2016. Keep it locked for more info. (Below are not the 2016 images) This Air Jordan 1 ??Shattered Backboard?? design is inspired by the broken backboard from Michael Jordan??s dunk in a Nike exhibition game played in Italy in 1985. Advertisment Jordan Brand is referencing that moment with a special edition Air Jordan 1 Retro High OG edition that sports the colors of the jersey Michael Jordan was wearing while playing in the game. This ??Shattered Backboard?? edition of the iconic Air Jordan 1 features a premium leather build dressed in a mixture of Black, Starfish, and Sail color scheme. It also features a graphic insole that references MJ??s Airness, a glass-shattering backboard. Air Jordan 1 Retro High OG ??Shattered Backboard?? Release Date Look for the Air Jordan 1 Retro High OG ??Shattered Backboard?? to officially release on Saturday, June 27, 2015 in limited quantities unlaced and all. The retail price tag is set at $160 USD. Check out the exclusive official photos below and let us know in the comments section how many of you are planning on picking up this Air Jordan 1 ??Shattered Backboard?? colorway. This release will also be available through Nike??s new online raffle system, as well as all other Jordan Brand online retailers ?C minus Nike.com. Customers in Chicago, Las Vegas and Los Angeles (amongst other cities) will have to wait for a link from their respective cities?? Nike Twitter accounts to begin the raffle process. Air Jordan 1 ??Shattered Backboard?? Black/Starfish-Sail 555088-005 June 27, 2015 $160 Available for purchase on eBay. RELATED: Air Jordan Release Dates Source: Deadstockwith the arrival of the Olympic Games four years ago, the major brands are also competing to launch its Olympic style color matching single products, Adidas Crazy 8 new color is one of them. The shoes design inspiration from the Olympic rings, the iconic red, black, yellow, blue and green color into the upper, at the same time as KOBE's first signature shoe, Adidas Crazy 8 is also popular as can be imagined to "Olympic Rings", this color also makes itself more of shoes value. It is reported, this shoe money will be landed in the near future each big guidance store, the friend that is interested can wish to pay more attention to. PUMA, x, LC23, x, BACKDOOR, three parties to cooperate with the new R698, using the Oxford spinning shirt for the design inspiration. LC23 , founder of Leo Colaccio, combines a typical Italy Oxford spun shirt fabric with a shoe body, expressing a novel originality. In addition to the particularity of shoe materials, this section on the tongue Lable also uses a hitherto unknown hand stitch way to present the brand Logo. Manual workmanship and the selection of shirt fabric, resulting in this section of all made by Italy, which is also extremely rare in PUMA shoes.Weibo Company Cooperative Contact Us Copyright Beijing Seth Times Media Culture Co., Ltd. Copyright? 2015 SIZE media, All Right Reserved. Beijing ICP 13028176